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Additional resources for ACCA P3 Business Analysis: Practice and Revision Kit
During this time there have been significant senior management changes which resulted in confusion among shareholders and employees as to the strategic direction of the company. One investor complained that the annual accounts made it hard to know where the company was headed. ial Future direction ym a ter In response to the confusion surrounding the company's strategic direction, Gemma and the board published a new mission, the primary focus of which centres on making Alpha the market leader of specialist accountancy software.
They felt that competence in this area was best assessed by written examination answers. Candidate numbers for the qualification have fallen dramatically in the last two years. The Board of EMS has concluded that this drop reflects the maturing marketplace in the country. Many people who were practitioners in environmental management and audit when the qualification was introduced have now gained their Diploma. The stream of new candidates and hence members is relatively small. tud Consequently, the EMS Board has suggested that they should now look to attract international candidates and it has targeted countries where environmental management and audit is becoming more important.
The failure of certain contracts has led to falling revenues and profits and the company needs new investment. The Managing Director (MD) of InfoTech has proposed that MMI should acquire InfoTech for a nominal sum and then substantially invest in the company so that it can regain its previous profitability and revenue levels. However, after its experience with Boatland, the CEO of MMI is cautious about any further diversification of the group. 2 2006 24 3 2 2004 26 4 3 2002 25 4 3 560 540 475 450 as * Estimated market revenue First Leisure Revenue Gross profit Net profit 2008 1,680 305 110 tud MMI quarrying and mining Revenue Gross profit Net profit * The estimated size of the market (estimated market revenue) is taken from Slott's Economic Yearbooks, 2002–2008.
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